Here are some of the books, eBood, articles and posts that I've read and that I recommend to you:
- "Predictably Irrational" by Dan Ariely
Fantastic book that shows the reader that most of us are predictably irrational and how marketeers can take advantage of such behaviors. - Trendwatching.com - Since 2005 - TrendWatching id an independent and opinionated,
is one of the world’s leading consumer trends firm.